BURGER KING | CH’KING OF PRIDE
We took on the world's most iconically homophobic chicken sandwich. And won.
The result? 1.5 billion impressions, 345% conversation increase, 79% increase in Ch'King sales, and 100% of the right people pissed off.
AGENCY: MULLENLOWE U.S.
CD: ENRIQUE CAMACHO
ACD (ART): SEIJI WAKABAYASHI
ACD (COPY): 🙋🏻♂️
EFFIE U.S. FINALIST X2
