CLASH OF CLANS | THE CLASHTEROID

We partnered with Hank Green to launch Clash of Clans’ biggest event of the year with a meteoric threat, forcing players to upgrade like their asteroid is on the line. ☄️

AGENCY: DAVID NEW YORK
CCO: DANIEL LOBATÓN, ANDRÉ TOLEDO
ECD: LAUREN VARVARA
CD: PEDRO SATTIN
ACD (ART): SEIJI WAKABAYASHI
ACD (COPY): 🙋🏻‍♂️

Cryptic teasers appeared on Reddit and on the streets.

Players upgraded 12.5 billion times to save their villages.